Ken David Copywriting, Copy Editing, and Proofreading

Here’s sampling of online content writing I’ve done.

In addition to writing and work developing creative concepts, I am also an experienced copy editor and proofreader. Over the years, I have proofread and edited various marketing collaterals and other written pieces for ad/marketing agencies and educational institutions, as well as for nonprofit organizations and for-profit businesses. Most recently, that includes work for a portfolio of premium and luxury audio brands.

Most recently, that includes work for a portfolio of premium and luxury audio brands. Other experience include proofreading of a local healthcare network’s 300+ page community benefit report. I have also proofread new business proposals, trade show collaterals for the National Association of Music Merchants, and websites. I hold a professional certificate in copyediting, and I’m adept at Associated Press style and the Chicago Manuel of Style. I can also proofread following any particular agency or client stylebook that may be required, or I can help you establish a consistent style for your organization.

The pieces you see here? I provided proofreading for the Sharp HealthCare Annual Community Benefit Plan and Report FY 2019. Upon completion, my client said, “Thank you so much for helping us get our report in tip-top shape.”

I was brought in to perform a light copy edit and proofreading of the main show guides for the National Association of Music Merchant’s winter and summer trade shows. I’m a bit of a music geek, so I really enjoyed working with NAMM.

I provided the final proofreading of the copy throughout the Culture Sells website, ensuring that all content was error-free and consistent in its writing style.

Also included is a law school op-ed that I reworked to transform it from a web-oriented piece to a more “lofty” voice suitable for an attorney publication.

Writing for American National Investments’s Patio Restaurant Group, I wrote the preview copy, subject lines, and body copy for this email promoting San Diego Restaurant Week specials at restaurants Fireside by The Patio, The Patio on Lamont, and The Patio on Goldfinch. 

For this cover story I wrote for On Air, the member magazine of San Diego’s KPBS, I had the pleasure to interview the hosts of the National Public Radio show “Wait, Wait Don’t Tell Me.” I also had the opportunity while writing for On Air to interview Terry Gross of the great “Fresh Air” show on NPR!

I am a board member of the San Diego Professional Editors Network (SD/PEN) and am the editor of the group’s bi-monthly newsletter. As such, I coordinate writers and article assignments, set and keep track of the production schedule, and manage the newsletter as it moves through the editing and design.

I have also written and performed editing and proofreading for the Costco member newsletter.

I worked as part of a creative team to develop ad concepts to introduce the Sanford Institute of Philanthropy, which offers seminars, certificates, and degree programs designed to prepare exemplary nonprofit leaders for the 21st century and dramatically increase the impact of charitable organizations in the US.

Headlines and copy for campaign pieces sought to create an emotional connection for those whose career success is based on altruism and to motivate them to take action and enroll.

The top piece to the left was selected by decision makers for use as print ads and for flyers. A couple of the other options offered are also included below, as is the chosen campaign's web banner.  

Chosen as its tagline and the backbone of John F. Kennedy University marketing efforts, my “Education for Change” copy succinctly captures and communicates this Bay Area educational institution’s tradition of offering a collaborative learning environment that challenges students’ intellect and prepares them to contribute to their profession and community. 

Used in ads, trolley car cards, and program flyers, this aspirational headline focused on the importance and rewards of a career in healthcare to market the programs of WestMed College, a provider of education and training for in-demand jobs in the allied healthcare field. 

I created an emotional appeal for a university designed for working adults seeking to begin or complete a degree. This web landing page was part of a campaign that used encouragement and optimism to convince hesitant students that completing college was possible, given that going back to college while working can seem like an insurmountable challenge. I developed the copy for this emotional campaign appealing to the potential in all of us.  

This direct mail piece was part of an emotional appeal I created for a university designed for working adults. This piece continued a campaign that used encouragement and optimism to bolster hesitant students' belief that completing college was possible, even while balancing work and other commitments. 

This ad concluded the evolvement of the Your University campaign. Continuing the theme of optimism and encouragement this piece speaks to the needs and aspirations of the target audience—busy adults seeking to unlock their potential and achieve the success with a university degree. 

This print ad, run nationally in trade publications, was developed to reassure a mortgage broker’s members during a time of industry upheaval. 

I wrote this full-page ad, developed for major daily paper to honor a special military graduate, and all military and veteran students, on Veterans Day.

If your dream is to make golf your life, there are more ways to do so than as a pro player. I developed and wrote this brochure to promote an academy dedicated to educating people for careers in the golf industry.

These business leader profile pieces ran in a special advertising section in San Diego magazine.

I led the planning, organization, and writing of this and other years of the National University System Annual Report. 
 

My roots are in community news reporting and I still occasionally return there. I admire investigative reporters, but that’s not me. In this area, I enjoy writing features, profiles, and local news stories.

To read complete stories, please click on the link below each sample.

I ghost wrote this opinion piece on behalf of the executive director of California Literacy, a (former) statewide nonprofit focused on adult literacy. This specific piece calls attention to the effects of low literacy skills on personal health and the healthcare system.